SERVIVE – “SERVice oriented Intelligent Value adding nEtwork for Clothing-SMEs embarking in Mass-Customization”

Overview

SERVIVE proposes the enlargement of the assortment of customizable clothing items currently on offer, the enhancement of all co-design aspects and the development and testing of a new production model based on decentralized networked SME cells. The Servive network will not only seamlessly link critical Mass-Customisation enabling services, but more important it will adapt these services to the specific needs of well-defined target customer groups. It will also enable all necessary interactions of customers with value-chain actors in transparent ways, thus enabling and encouraging the active participation of end consumers in the configuration of the customised items. The selected product configuration will in turn influence the production scenario. Central to this scenario is the concept of Virtual Customer Advisor, which, depending on the profile of the customer, will recommend the optimum product configuration.

MIRALab’s contribution

MIRALab’s main activity in the SERVIVE project is formed by the conceptualization, design and development of a model configurator andcVirtual-Try-On Web Service. This server-based and real-time garment simulation solution will present the results of the customer’s personalized garments in an appropriate form for comfort and fit evaluation based on the customer’s physiology. The work will include:

• The extension of real time simulation libraries to integrate multi-grading of garments
• The extension of real time simulation libraries to:
  • Network programming (web service)
  • Network image transfer layer
  • Communication interface in order to link to the co-design process

Partners

Adidas AG
Germany
www.adidas.com

Athens Technology Center
Greece
www.atc.gr

Customax
Netherlands
www.customax.com/en/

Digital Humans
Switzerland
www.digitalhumans.ch

Hohenstein Institute
Germany
www.hohenstein.de

Institut français du textile et de l’habillement
France
www.ifth.org

MIRALab, University of Geneva
Switzerland
www.miralab.ch

National Center of Science and Research (Demokritos)
Greece
www.demokritos.gr

Nottingham Trent University
Great Britain
www.ssf.ntu.ac.uk

RWTH-Aachen
Germany
www.tim.rwth-aachen.de

Silva & Sistelo SA
Portugal
www.silvasistelo.pt

StudioDemetra
Italy
www.studiodemetra.com

Team Colours Ltd.
Great Britain
www.team-colours.co.uk

The University of Arts London
Great Britain
www.fashion.arts.ac.uk

Unicatum
Germany
www.unicatum.net